It would seem that life has been based around advertisment and not the other way around nowadays. Everywhere you go there is an advertisement of some kind whether it is on the bus, on the internet, in video games and in even in schools.
Even people that are playing computer games seem to be suffering as well with more and more "in game" advertisements being seen. The first game to actually feature an "in game" advertisement was way back in 1978 and was called Adventureland. The advertisement itself was merely showing off the next game that was on the way by the maker of Adventureland itself.
Football games were one of the first big games to recieve "in game" advertisments. All kinds of games are seeing these "in game" advertisments now as the devlopers are moaning that the costs of games are rising so need the extra money. One of the ones that annoyed many gamers was Splinter Cell as irt contained a giant bilboard that you couldnt possibly ignore as you had to climb over it to pass through part of the level itself.
Schools are the one that has always caused a big debate but advertisement has been around in schools for many years. Is it just there to get a bit of extra business or is it slowly forcing children into buying in a specific brand for the rest of their lives?
The corporate world has managed to infiltrate the education system in a number of ways:
- Sweet and candy companies have created educational posters which contain their advertisements.
- When the school lunch is served, brand name foods are sometimes given out with the name being plastered all over the food serving process.
- Some school busses actually have advertisements within them so even before and after school the children can not escape the power of big corporate companies.
- More recently and perhaps most worryingly we have begun seeing sponsored lessons taking place within schools, with subtle and not so subtle branding taking place within the lesson plans. Is this really any different to what Hitler did to all of the German Schools during his dictatorship?
Advertisements are made in various ways across the world from Print management to branding design. Exhibition stands are now even used for advertisements when a company is hosting or attending a certain event.